About Sinmi Styles

Rachel Onilude, known professionally as Sinmistyles, is no stranger to the creative industry. She began her career in 2020 as a music journalist for the popular platform LinkupTV, where she had the opportunity to interview talents such as Demarco and Aml Ameen. In 2022, Rachel joined the leading talent agency William Morris Endeavor, honing her skills in brand partnerships.

With a longstanding passion for fashion styling, Rachel officially embarked on her styling journey by launching her page, fitsbyrae, which secured her first client just two weeks later. Since then, she has been fortunate to lead and assist on a range of exciting projects.

A significant highlight of her career was serving as an assistant stylist for Omah Lay in the Deeds Magazine "Culture Unwrapped" issue in December 2023. Nine months later, she took on the role of lead stylist for Tanzanian artist Rayvanny in another editorial for Deeds Magazine.

Sinmistyles' portfolio also includes styling presenter Jourds for her Channel 4 hosting of Blue Therapy, working with rapper Potter Payper's producer GX for the 2024 MOBO Awards, and assisting stylist ArrDee for the Time of My Life music video featuring renowned Afrobeat artist Phyno.

Rachel specialises in fashion styling and brand partnerships, leveraging her expertise to help individuals and companies bring their visions to life for editorial shoots, red-carpet events, and music videos. Her aim is to create unforgettable styles that leave a lasting impression.